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245	0	0	_aStar Wars and the history of transmedia storytelling / _cedited by Sean Guynes and Dan Hassler-Forest.
264		1	_aAmsterdam : _bAmsterdam University Press, _c[2018]
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bn _2rdamedia
338			_aonline resource _bnc _2rdacarrier
490	1		_aTransmedia: Participatory Culture and Media Convergence ; _v3
504			_aIncludes bibliographical references (pages 297-315) and index.
505	0	0	_t"Thank the Maker!": George Lucas, Lucasfilm, and the Legends of Transtextual Authorship across the Star Wars Franchise / _rTara Lomax -- _tHan Leia Shot First: Transmedia Storytelling and the National Public Radio Dramatization of Star Wars / _rJeremy W. Webster -- _tFrom Sequel to Quasi-Novelization: Splinter of the Mind's Eye and the 1970s Culture of Transmedia Contingency / _rMatthew Freeman -- _tAnother Canon, Another Time: The Novelizations of the Star Wars Films / _rThomas Van Parys -- _tFranchising Empire: Parker Brothers, Atari, and the Rise of LucasArts / _rStefan Hall -- _t"You must feel the Force around you!": Transmedia Play and the Death Star Trench Run in Star Wars Video Games / _rDrew Morton -- _tTransmedia Character Building: Textual Crossovers in the Star Wars Universe / _rLincoln Geraghty -- _tThe Digitizing Force of Decipher's Star Wars Customizable Card Game / _rJonathan Rey Lee -- _tPublishing the New Jedi Order: Media Industries Collaboration and the Franchise Novel / _rSean Guynes -- _tHow Star Wars Became Museological: Transmedia Storytelling in the Exhibition Space / _rBeatriz Bartolomé Herrera and Philipp Dominik Keidl -- _tAdapting the Death Star into LEGO: The Case of LEGO Set #10188 / _rMark J.P. Wolf -- _tInvoking the Holy Trilogy: Star Wars in the Askewniverse / _rAndrew M. Butler -- _tChasing Wild Space: Narrative Outsides and World-Building Frontiers in Knights of the Old Republic and The Old Republic / _rCody Mejeur -- _tFrom Transmedia Storytelling to Transmedia Experience: Star Wars Celebration as a Crossover/Hierarchical Space / _rMatt Hills -- _tSpace Bitches, Witches, and Kick-Ass Princesses: Star Wars and Popular Feminism / _rMegen de Bruin-Molé -- _tSome People Call Him a Space Cowboy: Kanan Jarrus, Outer Rim Justice, and the Legitimization of the Obama Doctrine / _rDerek R. Sweet -- _tThe Kiss Goodnight from a Galaxy Far, Far Away: Experiencing Star Wars as a Fan-Scholar on Disney Property / _rHeather Urbanski -- _tFormatting Nostalgia: IMAX Expansions of the Star Wars Franchise / _rAllison Whitney -- _tFandom Edits: Rogue One and the New Star Wars / _rGerry Canavan.
520			_aStar Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. 'Star Wars and the History of Transmedia Storytelling' offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, 'Star Wars and the History of Transmedia Storytelling' demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building.
650		0	_aStar Wars films _xHistory and criticism.
700	1		_aGuynes, Sean, _eeditor.
700	1		_aHassler-Forest, Dan, _eeditor.
830		0	_aTransmedia (Amsterdam, Netherlands) ; _v3.
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