000			01905nam a2200253 4500
999			_c62470 _d62470
003			CITU
005			20221010083755.0
008			210423b ||||| |||| 00| 0 eng d
020			_a9786214090693
040			_aCITU LRAC _beng
082			_a658.8
100	1		_aGarrovillas, Eduardo P. _eauthor
245			_aOut-of-the-box marketing principles : that work and make sense for senior high students, marketing student, faculty, and practitioners / _cEduardo P. Garrovillas
264		1	_aMandaluyong City : _bBooks Atbp. Publishing, _c2017
300			_axxii, 284 pages ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _2rdacarrier
504			_aInclude references.
505			_aContents Part 1: Overview of Marketing and the Controversial ? Chapter 1: An Overview of Contemporary Marketing ? Chapter 2: McCarthy?s 4Ps and Other Ps ? Part 2: Marketing Concepts and Strategies On Product and Service ? Chapter 3: Product and Service Concepts ? Chapter 4: Development of New Products and Services ? Chapter 5: Product and Service Strategies ? Part 3: Marketing Concepts and Strategies on Pricing ? Chapter 6: Pricing Concept ? Chapter 7: Price Determination and Pricing Strategies ? Part 4: Marketing Concepts and Strategies on Promotion ? Chapter 8: Integrated Marketing Communication ? Chapter 9: Advertising, Events & Public Relations ?Chapter 10: Consumer and Trade Sales Promotion ? Chapter 11: Personal Selling and Sales Management ? Chapter 12: Direct Marketing Communication ? Part 5: Marketing Concepts and Strategies On Channels and Logistics ? Chapter 13: Marketing Channels, Retailing Wholesaling and Logistics Management ? Part 6: Key Marketing Perspectives, A Review ? Chapter 14: Ten Key Marketing Perspectives ? Chapter 15: The Global Marketplace..
526			_a600-699 _b658.8
650		0	_aMarketing
942			_2ddc _cBK _01