| 000 | 01194nam a2200289 4500 | ||
|---|---|---|---|
| 999 |
_c62280 _d62280 |
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| 003 | CITU | ||
| 005 | 20210422100015.0 | ||
| 008 | 210422b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789813131514 | ||
| 040 |
_aCITU LRAC _beng |
||
| 082 | _a658.8 | ||
| 100 | 1 |
_aKotler, Philip _eauthor |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller |
| 250 | _aFifteenth edition | ||
| 264 | 1 |
_aSingapore : _bPearson Education South Asia Pte Limited, _c2016 |
|
| 300 |
_a714 pages : _billustrations ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes glossary and index | ||
| 505 | _a Preface -- Part 1 Understanding Marketing Management -- Part 2 Capturing Marketing Insights -- Part 3 Connecting with Customers -- Chapter 4 Building Strong Brands -- Chapter 5 Creating Value -- Chapter 6 Delivering Value -- Chapter 7 Communicating Value -- Chapter 8 Conducting Marketing Responsibility for Long-Term Success | ||
| 526 |
_a600-699 _b658.8 |
||
| 650 | 0 |
_a Marketing _xManagement. |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor |
|
| 942 |
_2ddc _cBK |
||