000			03083cam a2200325 a 4500
999			_c56451 _d56451
001			13933926
003			CITU
005			20210210074647.0
008			050418s2005 nyu f b 001 0 eng d
010			_a 2005297299
020			_a0071441379
035			_a(OCoLC)ocm57416400
040			_aBKL _cBKL _dDLC
042			_alccopycat
050	0	0	_aHF5415 _b.F397 2005
100	1		_aFeltenstein, Tom.
245	1	0	_a401 killer marketing tactics to increase sales, maximise profits, and stomp your competition / _cTom Feltenstein.
246	3	0	_aFour hundred and one killer marketing tactics to increase sales, maximise profits, and stomp your competition
260			_aNew York : _bMcGraw-Hill, _c2005.
300			_avii, 355 p. ; _c23 cm.
500			_aIncludes index.
505			_aPlanning the battale : the basics -- How to chosse thr right tactics -- Ten steps before launching any promotional tactic -- Must-do basic tactics -- Marketing to your internal customer -- Grand opening / reopening tactics -- Four walls promotions -- Existing customers -- New customers -- Promotions for charities & churches -- Civic tactics -- Direct mail & ads -- Staff incentives -- Miscellaneous tactics for retailers -- Cards, coupons, tear-outs -- Community tactics -- Students & their families -- Leisure-time tie-ins -- Service & professional businesses -- Restaurant, food-service & beverage companies -- within your four walls -- Coupons & other come-ons -- Theme nights -- Drive-through tactics -- Outrageous ideas -- Nonprofit tactics -- Opening anniversaries -- Holiday tactics -- Thanksgiving & Christmas tactics -- Quick College-year promotions -- e-Marketing.
520			_aSurefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions. This fully revised and updated edition of Feltenstein's acclaimed guide features: Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more An encyclopedia format designed for ready reference A different idea on each page--and how to make it happen
650		0	_aMarketing.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0627/2005297299-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0627/2005297299-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK