000			03086cam a2200361 a 4500
999			_c55455 _d55455
001			15098820
003			CITU
005			20210124102650.0
008			071130s2009 maua b 001 0 eng
010			_a 2007049241
020			_a9780073529905 (alk. paper)
020			_a0073529907 (alk. paper)
035			_a(OCoLC)ocn182716623
035			_a(OCoLC)182716623
040			_aDLC _cDLC _dBAKER _dC#P _dBWX _dDLC
050	0	0	_aHF5415 _b.D92 2009
082	0	0	_a658.8 _222
100	1		_aDwyer, F. Robert.
245	1	0	_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr.
250			_a4th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009.
300			_axxv, 678 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references (p. 653-661) and index.
505			_aPart I: Business Markets and Business Marketing Chapter 1 Introduction to Business Marketing Chapter 2 The Character of Business Marketing Chapter 3 The Purchasing Function Chapter 4 Organizational Buyer Behavior Part II: Foundations for Creating Value Chapter 5 Market Opportunities Chapter 6 Marketing Strategy Chapter 7 Weaving Marketing into the Fabric of the Firm Part III: Business Marketing Programming Chapter 8 Developing and Managing Offerings Chapter 9 Business Marketing Channels Chapter 10 Creating Customer Dialogue Chapter 11 Communicating via Advertising, trade Shows, and PR Chapter 12 The One-To-One Media Chapter 13 Sales and Sales Management Chapter 14 Pricing & Negotiating for Value Part IV: Managing Programs and Customers Chapter 15 Evaluating Marketing Efforts Chapter 16 Customer Retention and Maximization Cases 1. Blue track Sourcing 2. Calox (A) (B) 3. Daynor Chemical Company 4. ExhibitsPlus 5. Fleury Equipment de Batiment 6. JC Decaux 7. Jewelmart.com 8. Lafarge-Aget 9. Li & Fung Limited 10. Little Tikes Commercial Play Systems 11. Materials Engineering and testing Laboratories 12. Outdoor Sporting Products 13. Pfizer Animal Health Products (A) (B) 14. Planktos Inc. 15. Strategic Marketing Insights 16. SPC Products 17. Three Rivers Optical 18. Whole Tree Energy
520			_aBusiness Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management
650		0	_aMarketing.
700	1		_aTanner, John F.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK