| 000 | 02963cam a22003974a 4500 | ||
|---|---|---|---|
| 999 |
_c55454 _d55454 |
||
| 001 | 13695252 | ||
| 003 | CITU | ||
| 005 | 20250128181548.0 | ||
| 008 | 040823s2006 mauad bi 001 0 eng | ||
| 010 | _a 2004058191 | ||
| 020 | _a0072865784 (alk. paper) | ||
| 020 | _a9780072865783 | ||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.D92 2006 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aDwyer, F. Robert _eauthor |
|
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _aThird edition | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
|
| 300 |
_axxix, 683 pages : _billustrations, charts ; _c26 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 652-660) and index. | ||
| 505 | _aPart I: Business Markets and Business Marketing Chapter 1 Introduction to Business Marketing Chapter 2 The Character of Business Marketing Chapter 3 The Purchasing Function Chapter 4 Organizational Buyer Behavior Part II: Foundations for Creating Value Chapter 5 Market Opportunities: Current & Potential Customers Chapter 6 Marketing Strategy Chapter 7 Weaving Marketing into the Fabric of the Firm Part III: Business Marketing Programming Chapter 8 Developing and Managing Products: What Do Customers Want? Chapter 9 Business Marketing Channels: Partnerships for Customer Service Chapter 10 Creating Customer Dialogue Chapter 11 Communicating with the Market: Advertising, Public Relations, & Trade Shows Chapter 12 The One-To-One Media Chapter 13 Sales and Sales Management Chapter 14 Pricing & Negotiating for Value Part IV: Managing Programs and Customers Chapter 15 Evaluating Marketing Efforts Chapter 16 Customer Retention and Maximization Cases 1. Bama Pie, Ltd 2. BGH-Motorola 3. Calox (A) (B) 4. Daynor Chemical Company 5. ExhibitsPlus 6. Fleury Equipment de Batiment 7. JC Decaux 8. Jewelmart.com 9. Li & Fung Limited 10. Little Tikes Commercial Play Systems 11. Majsperk (A) (B) (C) 12. Metropol Base – Fort Security Group 13. Northcrest Salmon 14. Outdoor Sporting Products, Inc. 15. Pfizer, Inc. Animal Health Products (A) (B) 16. SPC Products 17. Texas Instruments 18. Whole Tree Energy 19. Wind Technology 20. Xerox | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _01 |
||