| 000 | 02130cam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c54672 _d54672 |
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| 001 | 15176981 | ||
| 003 | CITU | ||
| 005 | 20210205082858.0 | ||
| 008 | 080211s2009 maua b 001 0 eng | ||
| 010 | _a 2008006472 | ||
| 020 | _a9780073381046 (alk. paper) | ||
| 020 | _a0073381047 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5429 _b.L4828 2009 |
| 082 | 0 | 0 |
_a658.8/7 _222 |
| 100 | 1 |
_aLevy, Michael, _d1950- |
|
| 245 | 1 | 0 |
_aRetailing management / _cMichael Levy, Barton A. Weitz. |
| 250 | _aSeventh Edition | ||
| 264 |
_aBoston : _bMcGraw-Hill/Irwin, _c[2009] |
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| 300 |
_axxxi, 702 pages : _bcol. illustrations ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aSection I: The World of Retailing Chapter 1: Introduction to the world of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II: Retailing Strategy Chapter 5: Retailing Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III: Merchandise Management Chapter 12: Managing Merchandise assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Pricing Chapter 16: Retail Communications Mix Section IV: Store Management Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service | ||
| 526 | _a600-699 | ||
| 650 | 0 |
_aRetail trade _xManagement. |
|
| 700 | 1 | _aWeitz, Barton A. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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