000			00950cam a22003014a 4500
999			_c54505 _d54505
001			15824023
003			CITU
005			20210104041014.0
008			090719s2010 caua b 001 0 eng
010			_a 2009932899
020			_a9781849201452 (alk. paper)
020			_a9781849201469 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5823 _b.H185 2010
082	0	0	_a659.1 _222
100	1		_aHackley, Christopher E.
245	1	0	_aAdvertising and promotion : _bin integrated marketing communications / _cChris Hackley.
250			_a2nd ed.
260			_aLos Angeles : _bSage Publications, _cc2010.
300			_axvii, 333 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [311]-322) and index.
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects.
650		0	_aSales promotion.
650		0	_aAdvertising _xBrand name products.
942			_2ddc _cBK