000			01789nam a2200313 4500
999			_c54123 _d54123
001			18807678
003			CITU
005			20201213111145.0
008			151005s2016 caua b 001 0 eng
010			_a2015028126
020			_a9781483377568 (pbk. : acid-free paper)
040			_aCITU LRAC _beng
050			_aP91.3 _bB385 2016
082			_a302.23072
100	1		_aBerger, Arthur Asa, _d1933- _eauthor.
245	1	0	_a Media and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger, San Francisco State University.
264		1	_aLos Angeles: _bSage Publications, _c2016
300			_a xvii, 417 pages : _b illustrations ; _c 23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _2rdacarrier
500			_aRevised edition of the author's Media and communication research methods, 2014.
504			_aIncludes bibliographical references (pages 401-408) and indexes.
505			_aPreface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
526			_a300-399 _b302.2
650			_aMass media _xResearch _xMethodology.
650			_aCommunication _xResearch _xMethodology.
942			_2ddc _cBK