| 000 | 01272nam a2200277 4500 | ||
|---|---|---|---|
| 999 |
_c53838 _d53838 |
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| 003 | CITU | ||
| 005 | 20221010083738.0 | ||
| 008 | 201203b ||||| |||| 00| 0 eng d | ||
| 020 | _a9786219560962 | ||
| 040 |
_aCITU LRAC _beng |
||
| 082 | _a658.8 | ||
| 100 | 1 |
_aLigaya, Emmanuel F. _eauthor |
|
| 245 |
_aPrinciples of marketing / _cEmmanuel F. Ligaya, Violeta L. Jerusalem, Jonas M. Palencia, Marjueve M. Palencia |
||
| 264 | 1 |
_aManila: _bFastbooks Educational Supply, Inc., _c2017 |
|
| 300 |
_axi, 188 pages: _billustrations; _c 25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 505 | _aForeword Syllabus Table of Contents Introduction Chapter 1: Marketing Principles and Strategies Chapter 2: Customer Relationship: Customer Service Chapter 3: Market Opportunity Analysis and Consumer Analysis Chapter 4: Developing the Marketing Mix Chapter 5: Managing the Marketing Effort (The Marketing Process) Chapter 6: Workshop and Presentation of Marketing Plan Glossary of Terms References Author's Profiles | ||
| 526 |
_a600-699 _b658 |
||
| 650 | _aMarketing. | ||
| 700 | _aJerusalem, Violeta L. | ||
| 700 | _aPalencia, Jonas M. | ||
| 700 | _aPalencia, Marjueve M. | ||
| 942 |
_2ddc _cBK _01 |
||