| 000 | 01303cam a22003734a 4500 | ||
|---|---|---|---|
| 999 |
_c53306 _d53306 |
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| 001 | 12894228 | ||
| 003 | CITU | ||
| 005 | 20240506103351.0 | ||
| 008 | 020814s2003 mau b 001 0 eng | ||
| 010 | _a 2002032682 | ||
| 020 | _a0072464208 (alk. paper) | ||
| 020 | _a0071198695 (international : alk. paper) | ||
| 020 | _a9780072464207 | ||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 2003 |
| 082 | 0 | 0 |
_a380.1 _221 |
| 100 | 1 |
_aPerreault, William D. _eauthor |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _aNinth edition | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2003. |
|
| 300 |
_a624, 29 pages ; _billustrations ; _c28 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||