000			01392nam a22002897a 4500
999			_c52146 _d52146
003			CITU
005			20210827144943.0
008			201029b ||||| |||| 00| 0 eng d
020			_a9780500289099
082			_a741.67
100			_aStoklossa, Uwe. _eauthor
245			_aAdvertising : _bnew techniques for visual seduction / _cUwe Stoklossa ; edited by Thomas Rempen
264		1	_aLondon : _bThames & Hudson, _c2007
300			_a270 pages : _b illustrations (chiefly color) ; _c30 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505			_aFigure and ground -- Two and three dimensions -- Foreground and background -- Big and small -- Compositions -- Setting up a scene -- Seeing in context -- Outlines -- Words and pictures -- On the spot -- From eyes to brain.
520			_aIf advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
526			_a700-799 _b740
650		0	_a Commercial art.
650		0	_aVisual communication.
650		0	_aAdvertising _xPsychological aspects.
700			_a Rempen, Thomas _eeditor
942			_2ddc _cBK