000			02045nam a22003737a 4500
999			_c50384 _d50384
003			CITU
005			20230921080454.0
008			161024s2017 enka 000 0 eng
010			_a 2016048837
020			_a9781474221573 (paperback)
020			_z9781350031838 (epub)
040			_aDLC _beng _cDLC _erda _dDLC
041			_aeng
042			_apcc
050	0	0	_aNK1510 _b.D29 2017
082	0	0	_a745.4 _223
084			_aDES000000 _aDES007000 _2bisacsh
100	1		_aDavis, Meredith _q(Meredith J.), _eauthor.
245	1	0	_aVisual communication design : _ban introduction to design concepts in everyday experience / _cMeredith Davis and Jamer Hunt.
264		1	_aLondon : _bBloomsbury Visual Arts, _c[2017]
300			_a208 pages : _bcolor illustrations ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- _cProvided by publisher.
650		0	_aDesign _vTextbooks.
650		0	_aVisual communication _vTextbooks.
650		7	_aDESIGN / General. _2bisacsh
650		7	_aDESIGN / Graphic Arts / General. _2bisacsh
700	1		_aHunt, Jamer, _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01