000 01328cam a2200361 a 4500
999 _c49999
_d49999
001 16610097
003 CITU
005 20200924084657.0
008 110113s2011 maua 001 0 eng
010 _a 2011000863
016 7 _a015730453
_2Uk
020 _a9781422162552 (alk. paper)
020 _a1422162559 (alk. paper)
035 _a(OCoLC)ocn656451516
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dVP@
_dBWX
_dCDX
_dUKMGB
_dMIX
_dDLC
050 0 0 _aHF5415
_b.H24336 2011
082 0 0 _a658.8/02
_222
245 0 0 _aHarvard business review on reinventing your marketing.
260 _aBoston, Mass. :
_bHarvard Business Review Press,
_cc2011.
300 _a262 p. :
_bill. ;
_c21 cm.
490 1 _aThe Harvard business review paperback series
500 _aContains articles previously published in the Harvard business review.
500 _aIncludes index.
650 0 _aMarketing.
650 0 _aMarketing
_xManagement.
650 0 _aBranding (Marketing)
650 0 _aCustomer relations.
730 0 _aHarvard business review.
830 0 _aHarvard business review paperback series.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_e2011
_h658.802