| 000 | 01681cam a2200385 i 4500 | ||
|---|---|---|---|
| 999 |
_c48722 _d48722 |
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| 001 | 17845080 | ||
| 003 | CITU | ||
| 005 | 20240315125457.0 | ||
| 008 | 130808s2014 caua b 001 0 eng | ||
| 010 | _a 2013032239 | ||
| 020 | _a9781118611258 (cloth) | ||
| 020 | _z9781118824405 (ePDF) | ||
| 020 | _z9781118824337 (ePub) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 041 | _aeng. | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.Y64 2014 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aYohn, Denise Lee, _d1967- |
|
| 245 | 1 | 0 |
_aWhat great brands do : _bthe seven brand-building principles that separate the best from the rest / _cDenise Lee Yohn. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aSan Francisco : _bJossey-Bass, A Wiley Brand, _c[2014] |
|
| 300 |
_avii, 262 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aGreat brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 776 | 0 | 8 |
_iOnline version: _aYohn, Denise Lee, 1967- _tWhat great brands do _dSan Francisco : Jossey-Bass, A Wiley Brand, [2014] _z9781118824405 _w(DLC) 2013032872 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _03 |
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