000			04456cam a2200433 i 4500
999			_c48693 _d48693
001			18519796
003			OSt
005			20210301090130.0
008			150309s2015 ja a b 001 0 eng d
010			_a 2015935567
020			_a443155467X
020			_a9784431554677
035			_a(OCoLC)ocn898418795
040			_aYDXCP _beng _cYDXCP _dBTCTA _dOCLCQ _dUW1 _dOCLCO _dOCLCF _dOCLCO _dLTSCA _dOCLCO _erda _dDLC
042			_alccopycat
050	0	0	_aHD62.4 _b.M68 2015
082	0	4	_a658.18 _223
100	1		_aMotohashi, Kazuyuki.
245	1	0	_aGlobal business strategy : _bmultinational corporations venturing into emerging markets / _cKazuyuki Motohashi.
264		1	_aTokyo : _bSpringerOpen, _c[2015]
300			_a 1 online resource (xvii, 259 pages) : _b illustrations (some color)
336			_atext
337			_acomputer
338			_aonline resource
490	1		_aSpringer texts in business and economics
500			_aThis book is distributed under the terms of the Creative Commons Attribution Noncommercial License, which permits any noncommercial use, distribution, and reproduction in any medium, provided the original author(s) and source are credited. All commercial rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: Needs for new global strategies -- Management strategies for global businesses -- Changes in the global economic environment -- Comparison of economic institutions in China and India -- New business model as response to competition from emerging economies -- India's Neemrana Industrial Park for Japanese firms -- Alliance-based global strategy -- Hitachi Construction Machinery: becoming a wholly owned Chinese entity -- Marketing theory in global business context -- Shiseido marketing in China -- International R&D management -- Multinationals' R&D in China and India -- Thailand's National Science and Technology Development Agency and Japanese firms -- Suzuki Motor's expansion in India -- Strategy integration at the global level.
520			_a"This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management"--Book jacket.
526			_a600-699 _b650
650		0	_aInternational business enterprises _xManagement.
650		0	_aStrategic planning.
655			_aElectronic books
830		0	_aSpringer texts in business and economics.
856			_uhttps://link.springer.com/book/10.1007/978-4-431-55468-4 _zFull text available at SpringerOpen Click here to view
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cER