000			01996nam a22003977a 4500
999			_c48380 _d48380
003			CITU
005			20220822164129.0
008			110715s2012 nyu b 001 0 eng
010			_a 2011029498
016	7		_a015903046 _2Uk
020			_a9780071775281 (hc : alk. paper)
020			_a0071775285 (hc : alk. paper)
035			_a(OCoLC)ocn721903513
040			_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dAU@ _dBWX _dCDX _dBDX _dDLC
041			_aeng
042			_apcc
050	0	0	_aHD69.B7 _bP647 2012
082	0	0	_a658.8/27 _223
100	1		_aPost, Karen. _eauthor
245	1	0	_aBrand turnaround : _bhow brands gone bad returned to glory and the seven game changers that made the difference / _cKaren Post.
264		1	_aNew York : _bMcGraw-Hill, _c[2012]
264		4	_cc2012
300			_axxiv, 262 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIt's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.
520	2		_aHow did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aTechnological innovations _xManagement.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01