000			03810cam a2200397 a 4500
999			_c48250 _d48250
001			14410847
003			OSt
005			20210716080221.0
008			060612s2007 maua 000 0 eng
010			_a 2006019038
020			_a9781592532612
035			_a(OCoLC)ocm70158378
035			_a(OCoLC)70158378
040			_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dDLC
041			_aeng
050	0	0	_aZ246 _b.S225 2007
082	0	0	_a686.2/2 _222
100	1		_aSamara, Timothy. _eauthor
245	1	0	_aDesign elements : _ba graphic style manual : understanding the rules and knowing when to break them / _cTimothy Samara.
264		1	_aBeverly, MA: _bRockport Publishers, _c[2007]
264		4	_cc2007.
300			_a272 p. : _bchiefly illustrations (some color) ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505			_aContents Graphic Design: What It Is (An Introduction) Twenty Rules for Making Good Design Chapter 1: Form and Space __Seeing Form and Space __Categories of Form __Putting Stuff into Space __Spatial Qualities __Concepts for Composition __How Meaning Happens Chapter 2: Color Fundamentals __The Identity of Color __How Color Works __Chromatic Interaction __Color Systems __Emotions and Messages Chapter 3: Choosing and Using Type __Structure and Optics __Issues of Style __Mechanics of Text __Texture and Space __Type as Information __Color and Detail Chapter 4: The World of Image __What Image Is __Real, Unreal, and Otherwise __Tools and Media __Content, Form, and Meaning __Semantics and Narrative __Word-Image Interaction Chapter 5: Putting It All Together __Visual Logic __Structuring the Page __Intuitive Layout __Images and Type Together __Layout Systems __Production Considerations Appendix A The Right Design Choices: A Checklist of Twenty Reminders for Working Designers Appendix B
520			_aThe graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
650		0	_aGraphic design (Typography)
650		0	_aLayout (Printing)
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0615/2006019038.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0714/2006019038-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2006019038-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK