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003			OSt
005			20210712070951.0
008			170110s2017 mau 000 0 eng
010			_a 2017000818
020			_a9780544944770 (hardback)
040			_aDLC _beng _cDLC _erda _dDLC
041			_aeng
042			_apcc
050	0	0	_aHD53 _b.H3765 2017
082	0	0	_a384.301/12 _223
084			_aBUS000000 _aBUS012000 _2bisacsh
100	1		_aHartley, Scott _c(Business consultant)
245	1	4	_aThe fuzzy and the techie : _bwhy the liberal arts will rule the digital world / _cScott Hartley.
264		1	_aBoston : _bHoughton Mifflin Harcourt, _c[2017]
264		4	_cc2017
300			_axi, 290 pages ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"One of the nation's leading venture capitalists offers surprising revelations on who is going to be leading innovation in the years to come Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation. But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. They also bring the management and communication skills that are so vital to spurring growth. Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations work to create real innovation"-- _cProvided by publisher.
650		0	_aCreative ability in business.
650		0	_aEducation, Humanistic _xSocial aspects.
650		0	_aTelecommunication _xSocial aspects.
776	0	8	_iOnline version: _aHartley, Scott (Business consultant) _tFuzzy and the techie _dBoston : Houghton Mifflin Harcourt, 2017 _z9780544944374 _w(DLC) 2017001597
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK