000			03869cam a22003858i 4500
999			_c47529 _d47529
001			20547839
003			CITU
005			20230309145900.0
008			180524s2018 nju b 001 0 eng c
010			_a 2018023913
020			_a9781119218043
040			_aLBSOR/DLC _beng _cLBSOR _erda
041			_aeng.
042			_apcc
050	0	0	_aHB615 _b.A24 2018
082	0	0	_a384.380684 _223
100	1		_aAbernathy, Penelope Muse, _d1951- _eauthor.
245	1	4	_aThe strategic digital media entrepreneur / _cPenelope Muse Abernathy, JoAnn Sciarrino.
263			_a1111
264		1	_aHoboken, NJ : _bWiley-Blackwell, _c[2018]
300			_axiii, 256pages ; _c26cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_a Table of contents Preface vii Acknowledgements ix How to Use This Book xi About the Companion Websites xiii Part I Understanding the Basics of Digital Entrepreneurship 1 Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
520			_a Description A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors.
650		0	_aDigital media _xEconomic aspects.
650		0	_aDigital media _xManagement.
650		0	_aEntrepreneurship.
700	1		_aSciarrino, JoAnn, _eauthor.
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _h384.380684 Ab378 2019