Your search returned 21 results.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A.

Edition: Sixth editionLanguage: English Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B41 2004 ] (4).

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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Edition: 6th ed.Publisher: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.81 M341 2008] (2).

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Ninth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill, c2003Availability: Items available for loan: COLLEGE LIBRARY [Call number: 380.1 P426 2003] (1).

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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Edition: Ninth Edition.Boston : McGraw-Hill , [2009]Online access: Table of contents only | Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K455 2009] (1).

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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert [author] | Tanner, John F.

Edition: Third editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 D977 2006] (1).

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Marketing management : text and cases / Robert J. Dolan.

by Dolan, Robert J [author].

Language: English Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 D865 2002] (1).

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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K [author].

Edition: Fourth editionLanguage: English Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 J599 2006] (1).

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International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R [author] | Graham, John L.

Edition: Twelfth editionLanguage: English Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 C282 2005] (2).

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Fundamentals of selling : customers for life through service / Charles M. Futrell.

by Futrell, Charles [author].

Edition: 9th ed.Language: English Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2006Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.85 F989 2006] (1).

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Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W [author] | Ford, Neil M | Walker, Orville C | Marshall, Greg W | Churchill, Gilbert A. Sales force management.

Edition: Seventh editionLanguage: English Publisher: Boston : McGraw-Hill/Irwin, 2003Other title: Sales force management.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.81 J645 2003] (1).

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Tenth EditionPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.8 P426 2006] (3).

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Internet marketing : readings and online resources / Paul Richardson.

by Richardson, Paul, 1962-.

Publisher: New York : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 R393 2001] (1).

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Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

by Rayport, Jeffrey F [author] | Jaworski, Bernard J.

Edition: Second editionPublisher: Boston : McGraw-Hill Irwin MarketspaceU, c2004Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8/4 R218 2004] (1).

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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A [author] | Hartley, Steven William | Rudelius, William.

Language: English Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K455 2004 ] (1).

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New products management / Merle Crawford, Anthony Di Benedetto.

by Crawford, C. Merle (Charles Merle), 1924- [author] | Di Benedetto, C. Anthony.

Edition: Eighth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.5/75 C858 2006] (1).

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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F [author] | Bush, Robert P | Ortinau, David J.

Edition: Third editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8/3 H127 2006] (1).

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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W [author] | Piercy, Nigel.

Edition: Eighth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8/02 C855 2006] (1).

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P426 2005 ] (1).

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Contemporary advertising / William F. Arens.

by Arens, William F [author].

Edition: Ninth editionLanguage: English Publisher: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 Ar33 2004] (1).

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Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

by Boyd, Harper W.

Edition: Fourth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 M341 2002] (1).

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