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Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.

by Tootelian, Dennis H | Gaedeke, Ralph M | Marketing management.

Publisher: San Diego : Harcourt Brace Jovanovich, c1986Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.800973 T619 1986] (1).

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Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.

by Davis, Robert Tyrrell | Boyd, Harper W | Webster, Frederick E | Boyd, Harper W. Marketing management casebook [comp.].

Edition: Third editionPublisher: Homewood, Ill. : R. D. Irwin, c1980Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 M341 1980] (1).

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