Customer relationship management: creating competitive advantage through win-win relationship strategies/ Kaj Storbacka, Jarmo R. Lehtinen

By: Storbacka, Kaj [author]
Publisher: Singapore: McGraw-Hill, 2002Description: x, 160 pages: illustrations; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 007120458xSubject(s): Customer relations -- Management | Electric commerceDDC classification: 658.8
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Filipiniana 		658.8 St74 2002 (Browse shelf) Available CL-26819
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Includes glossary, bibliography and index

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