Your search returned 3 results.

Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: Ninth edition. Publisher: New York : McGraw-Hill Irwin, 2010Publisher: c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 P441 2010] (1).

Place hold
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul [author] | Olson, Jerry C. (Jerry Corrie), 1944-.

Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 P441 1994] (1).

Place hold
Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.

by Olson, Jerry C. (Jerry Corrie), 1944- | Sentis, Keith | Ted Bates Advertising | Marketing Science Institute | American Psychological Association. Division of Consumer Psychology | Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.).

Publisher: New York, N.Y. : Praeger, 1986Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.10199 O18 1986] (1).

Place hold