Strategic market management / David A. Aaker, Christine Moorman.
By: Aaker, David A [author.]
Contributor(s): Moorman, Christine [author.] | John Wiley & Sons [publisher.]
Language: English Publisher: Hoboken, NJ : Wiley, [2024]Copyright date: ©2024Edition: Twelfth editionDescription: 1 volume (various pagings)Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119802860Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8 LOC classification: HF5415.13 | .A354 2024Summary: "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Aa41 2024 (Browse shelf) | Available | CITU-CL-54736 |
Includes index.
"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- Provided by publisher.
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