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Essentials of marketing analytics / Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University. by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: 2024 releaseLanguage: English Publisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024Availability: Items available for loan: GRADUATE LIBRARY
[Call number: 658.83 H1274 2024]
(1).
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Sales management improves SME performance, but not without marketing planning / W. Randy Clark, Middle Tennessee State University, Scott C. Manley, Georgia College & State University, Joseph F. Hair, Jr., University of South Alabama, Ralph I. Williams, Middle Tennessee State University by Clark, W. Randy [author] | Manley, Scott C [author] | Hair, Joseph F., Jr [author] | Williams, Ralph I [author]. Source: Marketing Management Journal.Copyright date: 2022Online access: Full text is available at EBSCOHost. Click here to view. Availability: Items available for reference: COLLEGE LIBRARY (1).
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