Sales and marketing / editor, Albert Fernandez
Contributor(s): Fernandes, Albert [editor]
Language: English Publisher: New Delhi : Discovery Publishing House, 2023Description: iii, 239 pages : illustrations, 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9788196284756Subject(s): Marketing | Internet marketingDDC classification: 658.8 Summary: This book is a collection of new and advanced research done by experienced marketing scholars on various topics related to digital and social media marketing. It explores the practices and research related to these areas and discusses their impact on emerging markets. The book is updated with the latest sales management research and trends, covering topics like digital transformation, sales communication, and social media marketing.Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Sa326 2023 (Browse shelf) | Available | CITU-CL-54236 |
Includes bibliographical references and index.
This book is a collection of new and advanced research done by experienced marketing scholars on various topics related to digital and
social media marketing. It explores the practices and research related to these areas and discusses their impact on emerging markets. The book is updated with the latest sales management research and trends, covering
topics like digital transformation, sales communication, and social media
marketing.
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