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Marketing : best practices / Michael R. Czinkota ... [et al.].

by Czinkota, Michael R.

Publisher: Fort Worth ; Dryden, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 650 M341 2000] (1).

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Best practices in international marketing / [edited by] Ilkka A. Ronkainen, Michael R. Czinkota.

by Ronkainen, Ilkka A | Czinkota, Michael R.

Language: English Publisher: Forth Worth, TX : Harcourt College Publishers , c2002Other title: International marketing.Online access: Table of contents | Contributor biographical information Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 R669 2002] (1).

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