Big data : how the information revolution is transforming our lives / Brian Clegg.

By: Clegg, Brian [author.]
Language: English Publisher: London : Icon Books Ltd, 2017Description: 162 pages ; 20 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9781785782343Subject(s): Big dataDDC classification: 005.7
Contents:
We know what you're thinking Size matters Shop till you drop Fun times Solving problems Big Brother's big data Good, bad and ugly Further reading Index
Summary: Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it.
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SUBJECT REFERENCE 		005.7 C587 2017 (Browse shelf) Available CITU-CL-53247
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Includes index.

Brian Clegg's most recent books are The Reality Frame (Icon, 2017), What Colour is the Sun (Icon, 2016) and Ten Billion Tomorrows (St Martin's Press, 2016). His Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for science Books. Brain has written for numerous publications including The Wall Street Journal, Nature, BBC Focus, Physics World, The Times, The Observer, Good Housekeeping and Playboy. Brian is editor of popularscience.co.uk and blogs at brianclegg.blogspot.com

We know what you're thinking
Size matters
Shop till you drop
Fun times
Solving problems
Big Brother's big data
Good, bad and ugly
Further reading
Index

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it.

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