CITU catalog › Results of search for 'Host-item:Marketing management journal.'

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		No cover image available What’s in it for me? : consumer perceived value of marketing activities as a driver of consumer brand engagement on social network sites / Dr. Mary Jane Gardner, Western Kentucky University; Dr. Joseph Hai, Jr., University of South Alabama; Dr. Joanna Phillips Melancon, Western Kentucky University. by Gardner, Mary Jane [author] \| Hair, Joseph Jr [author] \| Melancon, Joanna Phillips [author]. Source: Marketing Management Journal.Copyright date: 2022Online access: Full text is available at EBSCOHost. Click here to view. Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available Sales management improves SME performance, but not without marketing planning / W. Randy Clark, Middle Tennessee State University, Scott C. Manley, Georgia College & State University, Joseph F. Hair, Jr., University of South Alabama, Ralph I. Williams, Middle Tennessee State University by Clark, W. Randy [author] \| Manley, Scott C [author] \| Hair, Joseph F., Jr [author] \| Williams, Ralph I [author]. Source: Marketing Management Journal.Copyright date: 2022Online access: Full text is available at EBSCOHost. Click here to view. Availability: Items available for reference: COLLEGE LIBRARY (1).