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The influence of psychological triggers, content engagement, and self-regulation on the relationship between social media ads and impulsive buying.

by Gonzales, Hannah Nichole V [author.] | Laraga, Ralph Clarence M [author.] | Lopez, Niña Fatima Rainy B [author.] | Paug, Mart Francesfil R [author.] | Pegarido, Sol Andrew L [author.] | Yanson, Kyrah Alodia A [author.].

Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).

Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.

by Olson, Jerry C. (Jerry Corrie), 1944- | Sentis, Keith | Ted Bates Advertising | Marketing Science Institute | American Psychological Association. Division of Consumer Psychology | Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.).

Publisher: New York, N.Y. : Praeger, 1986Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.10199 O18 1986] (1).

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The attention merchants : the epic scramble to get inside our heads Tim Wu.

by Wu, Tim [author].

Language: English Publisher: London : Atlantic Books' [2017]Copyright date: c2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1042 W9508 2017] (1).

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Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright.

by East, Robert [author] | Singh, Jaywant [author] | Wright, Malcolm [author] | Vanhuele, Marc [author].

Edition: 3rd edition.Publisher: London; Thousand Oaks, California: Sage Publications, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 Ea775 2017] (1).

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Applied consumer psychology / Roxel A. Apruebo.

by Apruebo , Roxel A [author].

Edition: First editionLanguage: English Publisher: Manila : Rex Book Store , c2005Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 Ap69 2005] (1).

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