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Trade names dictionary / Ellen TY. Crowley, editor

Edition: First editionLanguage: English Publisher: United States : Gale Research Company, 1976Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.82703 T675 1976] (1).

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Branding : a key marketing tool / edited by John M. Murphy.

by Murphy, John M, 1944-.

Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 B733 1987] (4).

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