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Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson.

by Oriade, Ade [editor.] | Robinson, Peter, 1979- [editor.].

Publisher: Wallingford, UK : Boston, MA : CAB International, [2017]Copyright date: c2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 910.68 R8801 2016] (1).

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Photography business secrets : the savvy photographer's guide to sales, marketing, and more / Lara White.

by White, Lara.

Publisher: Indianapolis IN. : Wiley, 2013Availability: Items available for loan: COLLEGE LIBRARY [Call number: 770.68 W584 2013] (1).

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International marketing / Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), Mary C. Gilly (University of California, Irvine), John L. Graham (University of California, Irvine), R. Bruce Money (Bringham Young University).

by Cateora, Philip R [author.] | Gilly, Mary C [author] | Graham, John L [author] | Money, R. Bruce [author].

Edition: Seventeenth edition.Publisher: New York, NY : McGraw-Hill Education, [2016]Copyright date: c2016Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 C282 2016] (1).

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Executive marketing factbook: Philippine, Southeast Asia 1983-84/

Edition: Third Edition.Language: English Publisher: Manila: Sinag-Tala Publishers, c1982Availability: Items available for loan: COLLEGE LIBRARY [Call number: 330.9599 Ex31 1982] (1).

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The trend forecaster's handbook / Martin Raymond

by Raymond, Martin [author].

Language: English Publisher: London : Laurence King Publishing Ltd., 2010Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 R214 2010] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Eleventh edition.Language: English Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: c2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B4106 2018] (1).

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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.

by Heinze, Aleksej [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 D5695 2017] (1).

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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author.] | Weigold, Michael F, 1958- [author.].

Edition: Fifteenth edition.Publisher: New York, NY : McGraw-Hill Education, [2017]Copyright date: c2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 Ar337 2017] (1).

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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.

by Perreault, William D., Jr [author] | Cannon, Joseph P. (Assistant professor of marketing) [author] | McCarthy, E. Jerome (Edmund Jerome) [author].

Edition: Edition 15Publisher: New York, NY : McGraw-Hill Education, [2017]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P426 2017] (1).

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Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry.

by Linoff, Gordon S | Berry, Micahel J. A.

Edition: 3rd ed.Publisher: Indianapolis, IN : Wiley Pub., 2011Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 L649 2011] (1).

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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Edition: 6th ed.Publisher: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.81 M341 2008] (2).

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The essentials of marketing research / Lawrence S. Silver ... [et al.].

by Silver, Lawrence S, 1948- | Wrenn, Bruce. Marketing research.

Edition: 3rd ed.Publisher: New York : Routledge, 2013Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 Si393 2013] (1).

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Branding and product design : an integrated perspective / Monika Hestad.

by Hestad, Monika.

Publisher: Surrey, England ; Burlington, VT : Gower, c2013Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 H469 2013] (1).

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Brand management : Principles and Practices / KIRTI DUTTA, Assistant Professor (Marketing), Bhartiya Vidya Bhavan's Usha & Lakshmi Mittal Institute of Management, New Delhi.

by Dutta, Kirti.

Publisher: New Delhi : Oxford University Press, 2012Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Du54 2012] (1).

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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: Eleventh ed.Publisher: Boston : McGraw-Hill Irwin, c2008Other title: Marketing management.Online access: Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P441 2008] (1).

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Dot.bomb : my days and nights at an internet Goliath / J. David Kuo.

by Kuo, J. David, 1968- [author].

Edition: First editionLanguage: English Publisher: Boston : Little, Brown, c2001Other title: My days and nights at an internet Goliath.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 381.1 K962 2001] (1).

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Ninth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill, c2003Availability: Items available for loan: COLLEGE LIBRARY [Call number: 380.1 P426 2003] (1).

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How to do everything with your eBay business / Greg Holden.

by Holden, Greg [author].

Publisher: New York : McGraw-Hill/Osborne, c2003Other title: Ebay business.Online access: Publisher description | Contributor biographical information | Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 381.1702854678 H711 2003] (1).

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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15e, Global editionPublisher: Essex, England Pearson Education Limited, [2016]Copyright date: c2016Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K8487 2016] (1).

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Disrupting Finance : FinTech and Strategy in the 21st Century / edited by Theo Lynn, John G. Mooney, Pierangelo Rosati, Mark Cummins.

by Cummins, Mark [editor.] | Lynn, Theo [editor.] | Mooney, John G [editor.] | Rosati, Pierangelo [editor.].

Edition: 1st ed. 2019.Publisher: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019Online access: Click here to access online Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.514] (1).

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