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Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

by Hagel, John [author] | Armstrong, Arthur.

Publisher: Boston : Harvard Business School Press, c1997Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.800285 H12 1997] (1).

Marketing : principles & strategy / Henry Assael.

by Assael, Henry [author].

Publisher: Chicago : Dryden Press, c1990Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 As71 1990] (1).

Marketing communications : from fundamentals to strategies / Michael L. Rothschild.

by Rothschild, Michael L [author].

Publisher: Lexington, Mass. : D.C. Heath., c1987Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 R746 1987] (1).

Cases in marketing : orientation, analysis, and problems / Thomas V. Greer.

by Greer, Thomas V [author].

Edition: Fourth editionPublisher: New York : Macmillan , c1987Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 G851 1987] (1).

Marketing / Warren Keegan, Sandra Moriarty, Tom Duncan.

by Keegan, Warren J [author] | Moriarty, Sandra E. (Sandra Ernst) | Duncan, Tom (Thomas R.).

Edition: Second edition, annotated instructors editionPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K243 1995] (1).

Principles of marketing / Philip Kotler.

by Kotler, Philip [author].

Edition: Second editionPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1983Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K848 1983] (1).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [author] | Armstrong, Gary (Gary M.) | Franke, George.

Edition: Fourth edition, annotated instructor's edition George Franke.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K848 1989] (1).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [author] | Armstrong, Gary (Gary M.).

Edition: Seventh editionPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1996Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K848 1996] (1).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [author] | Armstrong, Gary (Gary M.).

Edition: Ninth editionPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: No items available

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [author] | Armstrong, Gary (Gary M.).

Edition: Ninth editionPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K848 2001] (1).

International marketing management / James M. Livingstone.

by Livingstone, J. M, 1925- [author].

Publisher: London : Macmillan, c1976Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 L763 1976] (1).

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W [author] | Hair, Joseph F | McDaniel, Carl D.

Edition: Second editionPublisher: Australia ; South-Western College Pub., c2001Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 L165 2001] (1).

Services marketing : people, technology, strategy / Christopher H. Lovelock.

by Lovelock, Christopher H [author].

Edition: Fourth editionPublisher: Upper Saddle River, NJ : Prentice Hall, c2001Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 L944 2001] (1).

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) [author] | Perreault, William D.

Edition: Eleventh editionPublisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Mc127 1993] (5).

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) [author] | Perreault, William D.

Edition: Tenth editionPublisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 M127 1990] (1).

Creative strategy in direct marketing / Susan K. Jones.

by Jones, Susan K, 1949- [author].

Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 J725 1995] (1).

Marketing planning & strategy / Subhash C. Jain.

by Jain, Subhash C, 1942- [author].

Publisher: Cincinnati : South-Western Pub. Co., c1981Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 J199 1981] (1).

Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R [author] | Berman, Barry.

Edition: Second editionPublisher: New York : Macmillan ; c1985Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Ev15 1985] (1).

Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R [author] | Berman, Barry.

Edition: Fourth editionPublisher: New York, N.Y. : Macmillan Pub. Co., c1990Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Ev15 1990] (1).

Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.

by Dalrymple, Douglas J [author] | Parsons, Leonard J.

Edition: Sixth editionPublisher: New York : Wiley, c1995Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 D169 1995] (1).