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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

by Stanton, William J [author] | Etzel, Michael J | Walker, Bruce J.

Edition: Tenth editionPublisher: New York : McGraw-Hill, c1994Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 St26 1994] (2).

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.

by Siegel, Eric, 1968- [author].

Edition: Revised and Updated Edition.Language: English Publisher: Hoboken, New Jersey : Wiley, 2016Online access: Cover image Availability: Items available for loan: COLLEGE LIBRARY [Call number: 303.49 Si155 2016] (1).

Sales management : a career path approach / G. David Hughes, Daryl McKee, Charles H. Singler.

by Hughes, G. David (George David) [author] | McKee, Daryl O | Singler, Charles H.

Publisher: Cincinnati, Ohio : South-Western College Publ., c1999Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.81002373 H874 1999] (1).

Breaking free of managed care : a step-by-step guide to regaining control of your practice /

by Ackley, Dana C [author].

Language: English Publisher:  New York :  Guilford Press , 1997Availability: Items available for loan: COLLEGE LIBRARY [Call number: 616.8914068 Ac579 1997] (1).

Sports marketing / Sam Fullerton.

by Fullerton, Sam [author].

Publisher: Boston : McGraw-Hill, 2007Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 796.0698 F958 2007] (1).

Location-based marketing : geomarketing and geolocation / Gérard Cliquet.

by Cliquet, Gérard [author.].

Language: English Publisher: Hoboken : ISTE Ltd / John Wiley and Sons Inc, 2020Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 C618 2020] (1).

Consumer and sensory evaluation techniques : how to sense successful products / by Cecilia Y. Saint-Denis.

by Saint-Denis, Cecilia Y, 1972- [author.].

Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2018Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.5752 Sa227 2018] (1).

Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.

by Chevalier, Michel, 1943- [author.] | Mazzalovo, Gerald [author.].

Edition: Fourth Edition.Language: English Publisher: Hoboken : Wiley, 2020Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 C4275 2020] (1).

Financial information and brand value : reflections, challenges and limitations / Yves-Alain Ach, Sandra Rmadi-Saïd.

by Ach, Yves-Alain [author.] | Rmadi-Saïd, Sandra [author.].

Language: English Publisher: Hoboken : ISTE Ltd / John Wiley and Sons Inc, 2020Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Ac41 2020] (1).

The little blue book of advertising: fifty two small ideas that can make a big difference/ Steve Lance and Jeff Woll.

by Lance, Steve [Author] | Woll, Jeff.

Language: English Publisher: New York, New York: Portfolio, c2006Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 L221 2006] (1).

Icatching shopping design online / Kelley Cheng.

Language: English Publisher: Singapore: Page One Publishing Pte. Ltd., [2009]Copyright date: c2009Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 Ic1 2009] (1).

Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.

by Zaltman, Gerald [author] | Wallendorf, Melanie.

Edition: Second editionPublisher: New York : Wiley, c1983Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 Z14 1983] (1).

Advertising and marketing to the new majority / Gail Baker Woods.

by Baker-Woods, Gail [author].

Publisher: Belmont, Calif. : Wadsworth Pub. Co., c1995Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8348 W863 1995] (1).

International marketing / Philip R. Cateora.

by Cateora, Philip R [author].

Edition: Ninth editionPublisher: Chicago : Irwin, c1996Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 C282 1996] (1).

Internet marketing : readings and online resources / Paul Richardson.

by Richardson, Paul, 1962-.

Publisher: New York : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 R393 2001] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Edition: Fourth editionPublisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 R427 1998] (1).

Industrial products : a guide to the international marketing economics model / Hans Jansson.

by Jansson, Hans [author].

Publisher: New York : International Business Press, c1994Online access: Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 J263 1994] (1).

International marketing / Vern Terpstra.

by Terpstra, Vern [author].

Edition: Fourth editionPublisher: Chicago : Dryden Press, c1987Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 T275 1987] (1).

The consumer-buyer and the market / Jessie V. Coles.

by Coles, Jessie V. (Jessie Vee) [author].

Publisher: New York : Arno Press, [c1938]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.883 C679 1938] (1).

International marketing / Ruel Kahler.

by Kahler, Ruel [author].

Edition: Fifth editionPublisher: Cincinnati : South-Western Pub. Co., c1983Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K121 1983] (1).