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Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.

by Zaltman, Gerald [author] | Wallendorf, Melanie.

Edition: Second editionPublisher: New York : Wiley, c1983Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 Z14 1983] (1).

Advertising and marketing to the new majority / Gail Baker Woods.

by Baker-Woods, Gail [author].

Publisher: Belmont, Calif. : Wadsworth Pub. Co., c1995Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8348 W863 1995] (1).

International marketing / Philip R. Cateora.

by Cateora, Philip R [author].

Edition: Ninth editionPublisher: Chicago : Irwin, c1996Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 C282 1996] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion.

Edition: Fourth editionPublisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 R427 1998] (1).

Industrial products : a guide to the international marketing economics model / Hans Jansson.

by Jansson, Hans [author].

Publisher: New York : International Business Press, c1994Online access: Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 J263 1994] (1).

International marketing / Vern Terpstra.

by Terpstra, Vern [author].

Edition: Fourth editionPublisher: Chicago : Dryden Press, c1987Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 T275 1987] (1).

Financial information and brand value : reflections, challenges and limitations / Yves-Alain Ach, Sandra Rmadi-Saïd.

by Ach, Yves-Alain [author.] | Rmadi-Saïd, Sandra [author.].

Language: English Publisher: Hoboken : ISTE Ltd / John Wiley and Sons Inc, 2020Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Ac41 2020] (1).

Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.

by Chevalier, Michel, 1943- [author.] | Mazzalovo, Gerald [author.].

Edition: Fourth Edition.Language: English Publisher: Hoboken : Wiley, 2020Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 C4275 2020] (1).

Consumer and sensory evaluation techniques : how to sense successful products / by Cecilia Y. Saint-Denis.

by Saint-Denis, Cecilia Y, 1972- [author.].

Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2018Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.5752 Sa227 2018] (1).

Location-based marketing : geomarketing and geolocation / Gérard Cliquet.

by Cliquet, Gérard [author.].

Language: English Publisher: Hoboken : ISTE Ltd / John Wiley and Sons Inc, 2020Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 C618 2020] (1).

Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.

by Ailawadi, Kusum L [author.] | Farris, Paul W [author.].

Edition: Second edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, [2020]Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.87 Ai51 2020] (1).

Front office operations and management / Ahmed Ismail

by Ismail, Ahmed [author].

Publisher: Albany, N.Y.: Anvil Publishing, c2005Availability: Items available for loan: COLLEGE LIBRARY [Call number: 647.94068 Is5 2005] (2).

Out-of-the-box marketing principles : that work and make sense for senior high students, marketing student, faculty, and practitioners / Eduardo P. Garrovillas

by Garrovillas, Eduardo P [author].

Publisher: Mandaluyong City : Books Atbp. Publishing, 2017Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.8 ] (1). Checked out (1).

Principles of marketing / Roberto G. Medina.

by Medina, Roberto G [author].

Edition: Revised editionPublisher: Manila : Rex Book Store , c2008Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 M468 2008] (3).

Global marketing : concepts and practices / Samuel Mejia Salvador, Ellinor Fua-Geronimo.

by Salvador, Samuel Mejia [author] | Geronimo , Ellinor Fua [author].

Publisher: [Manila] : Allen Adrian Books, Inc. , c2010Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 Sa383 2010] (1).

Principles of marketing / Angelita Ong Camilar Serrano

by Serrano, Angelita Ong Camilar [author].

Publisher: Manila : Unlimited Books Library Services & Publishing, Inc., 2017Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.8 Se683 2017 ] (2).

Principles of marketing / A.B. Ilano

by Ilano, A.B [author].

Edition: First editionPublisher: Manila, Philippines: Rex Book Store, [2016]Copyright date: c2016Manufacturer: 2017Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.8 Il1 2016 ] (5).

Does it work? : 10 principles for delivering true business value in digital marketing / Shane Atchison, Jason Burby ; foreword by Sir Martin Sorrell, CEO, WPP.

by Atchison, Shane [author.] | Burby, Jason.

Language: English Publisher: New York : McGraw-Hill Education, [2015]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 At24 2015] (1).

401 killer marketing tactics to increase sales, maximise profits, and stomp your competition / Tom Feltenstein.

by Feltenstein, Tom.

Publisher: New York : McGraw-Hill, 2005Other title: Four hundred and one killer marketing tactics to increase sales, maximise profits, and stomp your competition.Online access: Contributor biographical information | Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 F341 2005] (1).

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Edition: Ninth Edition.Boston : McGraw-Hill , [2009]Online access: Table of contents only | Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 K455 2009] (1).

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