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International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R [author] | Graham, John L.

Edition: Thirteenth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.84 C282 2007] (1). In transit (1).

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International dimensions of marketing / Vern Terpstra, Lloyd C. Russow.

by Terpstra, Vern | Russow, Lloyd C.

Edition: Fourth editionPublisher: Cincinnati : South-Western College, c2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 T275 2000] (1).

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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K [author].

Edition: Second editionPublisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 J599 2000] (1).

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International marketing research / C. Samuel Craig and Susan P. Douglas.

by Craig, C. Samuel [author] | Douglas, Susan P.

Edition: 2nd ed.Publisher: Chichester [England] ; John Wiley & Sons, Ltd., c2000Online access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 C844 2000] (1).

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Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

by Reedy, Joel [author] | Schullo, Shauna | Zimmerman, Kenneth.

Publisher: Fort Worth : Dryden Press, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 R257 2000] (1).

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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald [author].

Edition: Second editionPublisher: Fort Worth : Dryden Press, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P215 2000] (1).

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Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes.

by Cespedes, Frank V, 1950-.

Publisher: Reading, Massachusetts: Addison-Wesley Publishing Co., c1991Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 C337 1991] (1).

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Harrap sales and marketing dictionary : English-French, French-English / [editor: Anna Stevenson].

by Stevenson, Anna [editor.].

Language: English, French Publisher: Edinburgh : Harrap, 1999Availability: Items available for loan: COLLEGE LIBRARY [Call number: 443.2102465 H2352 1999] (1).

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The Portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna.

by Collins, Eliza G. C | Devanna, Mary Anne.

Publisher: New York : Wiley, c1990Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658 C682 1990] (1).

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The architect's handbook of professional practice: update 2005 /

Language: English Publisher: New Jersey : John Wiley , 2005Availability: Items available for loan: COLLEGE LIBRARY [Call number: 720.68 Ar25 2005] (1).

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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates.

by Bates, Suzanne.

Language: English Publisher: New York : McGraw-Hill, [2012]Copyright date: c2012Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.4092 B3196 2012] (1).

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Tenth EditionPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.8 P426 2006] (3).

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Marketing research : a practical approach / Bonita Kolb.

by Kolb, Bonita M [author].

Language: English Publisher: Los Angeles : SAGE, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.83 K83 2008] (1).

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Internet marketing: a practical approach Alan Charlesworth

by Charlesworth, Alan [author].

Publisher: Amsterdam: Butterworth-Heinemann, c2009Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.872 C38 2009] (1).

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Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.

by Ailawadi, Kusum L [author.] | Farris, Paul W [author.].

Edition: Second edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, [2020]Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.87 Ai51 2020] (1).

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The marketing imagination / Theodore Levitt.

by Levitt, Theodore, 1925-2006 [author].

Publisher: New York : Free Press , c1983Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 L666 1983] (1).

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Marketing : a how-to-do-it manual for librarians / Suzanne Walters.

by Walters, Suzanne [author.].

Publisher: New York : Neal-Schuman Publishers, c1992Availability: Items available for loan: COLLEGE LIBRARY [Call number: 021.7 W171 1992 ] (1).

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Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.

by Tootelian, Dennis H | Gaedeke, Ralph M | Marketing management.

Publisher: San Diego : Harcourt Brace Jovanovich, c1986Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.800973 T619 1986] (1).

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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- [author] | Kinnear, Thomas C, 1943- | James, Stuart W.

Edition: Fourth editionPublisher: Homewood, Illinois Irwin , c1988Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 B457 1988] (2).

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Targeting families : marketing to and through the new family / Robert Boutilier.

by Boutilier, Robert, 1950- [author].

Publisher: Ithaca, NY : American Demographics Books, c1993Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8348 B669 1993] (1).

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