CITU Search for '(su:"Marketing research")'

Consumer behavior : dynamics, dimensions & models /

By Mendoza, Ernesto H.. . xii, 406pages : 26 cm.. 9786214270538

Predictive analytics for marketers : using data mining for business advantage /

By Leventhal, Barry,. . XVI, 251 pages ; , Dr Barry Leventhal is a leading UK authority on geodemographics and a marketing analytics expert. He is Emeritus Chair of the Census and Geodemographics Group (CGG), which is an advisory board of The Market Research Society (MRS) and a leading voice in the UK information industry. He was recently awarded the MRS Gold Medal Award - the association's rarest accolade, presented for the first time since 2008 - in recognition of his lifetime of exceptional achievement and contribution to the research profession. 24cm. 9780749479930 (alk. paper)

Place Hold on Predictive analytics for marketers :

Sexy little numbers : how to grow your business using the data you already have /

By Maex, Dimitri.. . viii, 257 pages : , Includes index. 22 cm.. 9780307888341 | 9780307888365 (ebook)

Place Hold on Sexy little numbers :

Qualitative consumer & marketing research /

By Belk, Russell W.. London : SAGE, 2013 . 234 p. : 25 cm.. 9780857027665 (hardback) | 0857027662 (hardback) | 0857027670 (paperback) | 9780857027672 (paperback)

Place Hold on Qualitative consumer & marketing research /

Marketing analytics : data-driven techniques with Microsoft Excel /

By Winston, Wayne L.,. . xxx, 690 pages : , Includes index. 24 cm. 9781118373439 (pbk) | 111837343X (pbk)

Place Hold on Marketing analytics :

The essentials of marketing research /

New York : Routledge, 2013 . x, 362 p. : , Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. 27 cm.. 9780415899291 (hbk.) | 9780415899284 (pbk.) | 9780203182598 (ebook)

Place Hold on The essentials of marketing research /

User-friendly marketing research /

By Roberto, Ned. . xviii , 250 pages ; 23 cm.. 9789712384578

Place Hold on User-friendly marketing research /

Marketing research /

By Babin, Barry J.,. . xii, 250 pages: , "This edition is reprinted with license from South Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso. 26 cm. 9789814698917

Place Hold on Marketing research /

International marketing research /

By Craig, C. Samuel.. . xxii, 425 pages : , Douglas' name appears first on the earlier edition. 25 cm.. 0471983225 (pbk.)

Place Hold on International marketing research /

Marketing research : a practical approach /

By Kolb, Bonita M.. . xiii, 292 pages : 24 cm.. 9781412947978 | 1412947960 (hbk.) | 9781412947961 (hbk.) | 1412947979 (pbk.)

Place Hold on Marketing research :

Consumer and sensory evaluation techniques : how to sense successful products /

By Saint-Denis, Cecilia Y.,. . 1 online resource. , ABOUT THE AUTHOR Cecilia Y. Saint-Denis, PhD, is an independent consumer-science researcher and consultant based in Westfield, New Jersey. She has worked in senior managerial positions for 20 years in the fast moving consumer goods industry, including Nestlé and L'Oreal. 9781119405573 (epub) | 9781119405603 (pdf) | 9781119405559

Place Hold on Consumer and sensory evaluation techniques :