CITU Search for 'au:"McCarthy , E. Jerome "'

. 214 pages : , Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> | Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. 25 cm.. 0072864702 | 9780072864717 | 9780072864700

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Essentials of marketing : a marketing strategy planning approach /

By Perreault, William D.. . xxxvi, 660, [37] pages : , System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. | Includes index. 28 cm.+e 1 CD-ROM (4 3/4 in.). 9780071284608 | 9780073404714 (alk. paper) | 0073404713 (alk. paper)

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Essentials of marketing : a global-managerial approach /

By Perreault, William D.. . xl, 638 pages : 28 cm. +. 0072935898 (alk. paper)

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Basic marketing : a global-managerial approach /

By Perreault, William D.. . xli, 793 [22] pages : , McCarthy's name appears first on the earlier edition. 28 cm.. 0072971223 | 0072525231 (alk. paper : hbk.) | 9780072947038 (hbk.)

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Essentials of marketing : a global-managerial approach /

By Perreault, William D.. . 624, 29 pages ; 28 cm.. 0072464208 (alk. paper) | 0071198695 (international : alk. paper) | 9780072464207

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Basic marketing : a global-managerial approach/

By Perreault, William D.. . xxxii, 815 [28] pages : , A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes. 28 cm.. 0072409479 (alk. paper) | 0071121102 (international : alk. paper) | 9780072409475

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Basic marketing : a managerial approach /

By McCarthy, E. Jerome. . xviii, 734 pages : , System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. 27 cm. +. 0256068658 | 0256083983 (International ed.)

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