CITU Search for '(su:"branding.")'

The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your business /

By Walker, Dain,. . 1 online resource , Includes index. 9781394221097 | 9781394308729 | 1394308728 | 9781394221103 | 139422110X | 9781394221110 | 1394221118

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The influence of brand visual stimuli experience and emotional response on consumer decision-making behavior.

By Suson, Aicel Anne S..

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Destination management and marketing : breakthroughs in research and practice /

. 1 online resource 9781799824718 | 9781799824701

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What’s in it for me? : consumer perceived value of marketing activities as a driver of consumer brand engagement on social network sites /

By Gardner, Mary Jane . , Database: Business Source Premier

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Content marketing strategy : harness the power of your brand's voice /

By Rose, Robert | (Marketing executive),. . xiv, 210 pages : 25 cm. 9781398611528 | 9781398611504

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Brand management : principles and applications for effective branding /

By Singh, Jaywant,. . xvi, 320 pages : 25 cm. 9781398611603 | 1398611603 | 9781398611580 | 1398611581

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Brand management /

By Sharma, Yogita. . x, 320 pages : 24 cm. 9789395791601

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Brand management : co-creating meaningful brands /

By Beverland, Michael,. . xx, 415 pages : , Previous edition: 2021. 23 cm.. 1529616980 | 9781529616989 | 1529616972 | 9781529616972

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Content strategy : a how-to guide /

By Getto, Guiseppe | (Professor of technical and professional communication),. . xxiv, 202 pages : 24 cm.. 9780367751036 | 0367751038 | 9780367759506 | 0367759500

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Social media success for every brand : the five storybrand pillars that turn posts into profits /

By Diaz-Ortiz, Claire,. . xxx, 175 pages : , "A storybrand guide"--Cover. 23 cm. 9781400214969 | 1400214963

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Newsjacking : the urgent genius of real-time advertising /

By Hunter, Grant,. . 224 pages : 28 cm.. 9780500516720

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A feasibility study on the implementation of visual branding for Carcar city as integrated heritage zone of Cebu

By Gargaran, Jan Marlowe S.. . 180 leaves :

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A proposed corporate identity and package design for tamp café and co. /

By Alviso, Lourde Mae M., . . iv, 187 leaves : 28 cm. .

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Branding : a key marketing tool /

. xii, 192 pages, [12] page of plates : 25 cm.. 0070440557 :

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The brand marketing book : creating, managing, and extending the value of your brand /

By Marconi, Joe.. . xv, 247 pages : , At head of title: American Marketing Association. 24 cm.. 0844222577

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Financial information and brand value : reflections, challenges and limitations /

By Ach, Yves-Alain,. . 1 online resource , ABOUT THE AUTHOR Yves-Alain Ach (PhD) is Professor of Finance, Director of the International Finance Master of Science at the Leonardo da Vinci School of Management (EMLV) and Director of the French National Chamber of Financial Expert Advisors (CNCEF) in France. Sandra Rmadi-Saïd is Professor of Finance and Management Control at the Leonardo da Vinci School of Management (EMLV) in France where she is also Director of the Assurance of Learning Committee for International Accreditations. 9781786305671 | 9781119804208

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Luxury brand management in digital and sustainable times : a new world of privilege /

By Chevalier, Michel,. . 1 online resource , Revised edition. | Includes index. | ABOUT THE AUTHOR MICHEL CHEVALIER is an expert in luxury brand management and retailing. He was Executive Vice President of Bluebell Asia Ltd, a distributor of luxury brands, operating retail stores in Asia. He also managed the Paco Rabanne perfumes and fashion companies. He is now the president of Parfums Dusita, Paris, and a visiting professor of Luxury Management at HEC Paris and Universita Cattolica di Milano. He is the co-author of Luxury Brand Management (with Gérald Mazzalovo) and Luxury Retail Management (with Michel Gutsatz). GÉRALD MAZZALOVO is a brand expert who has been managing brands for the past 30 years. He has been CEO of brands such as Ferragamo (USA), Loewe, Ungaro, Bally, Clergerie and recently Jim Thompson Thai silk. He is currently a senior research fellow and faculty member at Sasin School of Management of Chulalongkorn University in Bangkok, Thailand. Gérald has taught in universities in France, Italy and Spain and has extensively published books and academic articles on brand management in general. 9781119706304 | 9781119706298

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Principles of marketing /

By Medina, Roberto G.. . xv , 326 pages : 22 cm.. 9789712352423

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Principles of marketing /

By Ilano, A.B.. . xviii, 342 pages : , Includes index : pages 333-342 25 cm.. 9789712378461

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Brand management : Principles and Practices /

By Dutta, Kirti.. . xxiii, 455 pages : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm +. 9780198069867 | 0198069863

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Fizz : harness the power of word of mouth marketing to drive brand growth /

By Wright, Ted,. . xviii, 221 pages ; 24 cm. 9780071835749 (alk. paper) | 0071835741 (alk. paper)

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Experiential marketing : a practical guide to interactive brand experiences /

By Smilansky, Shaz,. . xv, 304 pages ; , Revised edition of the author's Experiential marketing, 2009. | Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is the Co-founder of an MA degree 'Experiential Meets Digital' and former Visiting Professor at London Metropolitan University. With over 15 years in the industry, Shirra is an impactful thought-leader, entrepreneur and innovator in experiential marketing, co-founding her first company BlazinStar Experiential back in 2003. 24 cm. 9780749480967 (alk. paper)

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Creating a brand identity : a guide for designers /

By Brooking, Catharine Slade. . 160 pages : 23 cm. 9781780675626

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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world /

By Mathieson, Rick.. . xxii, 282 p. : 24 cm.. 9780814415726 | 0814415725

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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /

By Post, Karen.. . xxiv, 262 pages ; 24 cm. 9780071775281 (hc : alk. paper) | 0071775285 (hc : alk. paper)

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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader /

By Bates, Suzanne.. . xx, 230 pages ; , Includes index. | Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication. 24 cm.. 9780071762861 (alkaline paper) | 0071762868 (alkaline paper)

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Principles of marketing /

By Pereda, Pedrito Real . . x , 275 pages ; 23 cm.. 9789719905752

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Digital branding : a complete step-by-step guide to strategy, tactics and measurement /

By Rowles, Daniel.. . xi, 220 pages : 24 cm. 9780749469955 (paperback)

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What great brands do : the seven brand-building principles that separate the best from the rest /

By Yohn, Denise Lee,. . vii, 262 pages : 24 cm. 9781118611258 (cloth)

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e-Marketing /

By Garcia, Leonardo R., Jr. . . ix , 317 pages : 25 cm.. 9789712722585

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Harvard business review on reinventing your marketing.

Boston, Mass. : Harvard Business Review Press, 2011 . 262 p. : , Contains articles previously published in the Harvard business review. | Includes index. 21 cm.. 9781422162552 (alk. paper) | 1422162559 (alk. paper)

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Retail marketing and branding : a definitive guide to maximizing ROI /

By Perrey, Jesko.. . xxii, 374 p. : , Previous ed. : 2011. 24 cm.. 9781118489529 (hbk.) | 1118489527 (hbk.)

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Branding and product design : an integrated perspective /

By Hestad, Monika.. Surrey, England ; | Burlington, VT : Gower, 2013 . xv, 166 p. : 25 cm.. 9781409446262 (hbk. : alk. paper) | 9781409446279 (ebk PDF) | 9781409464372 (ebk ePUB)

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Branding logos : from the first sketch final trademark /

. 191 pages: 26 cm.. 9789810879815

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