Serrano, Angelita Ong Camilar, Franchising : concepts, operations, and growth strategies / Angelita Ong Camilar-Serrano, PHD-BM, MBA,CMC - xii, 203 pages ; 26 cm Includes bibliographical references. ISBN: 9786214064106 Subjects--Topical Terms: Franchises (Retail trade). Dewey Class. No.: 658.8708