TY  - BOOK
AU  - Mazza,Barbara
TI  - Event communication: theory and methods for event management and tourism 
SN  - 9781915097552
U1  - 384.04 23
PY  - 2024///]
CY  - Oxford
PB  - Goodfellow Publishers, Limited
KW  - Communication
KW  - Special events--Management
KW  - Electronic books
N1  - Intro
Event Communication
Cover
Contents
Introduction to the Events Management Theory and Methods Series
Preface
1 Integrated communication for events
2 Mixed event strategies and multilevel communication
3 Event participants
4 Communication: Planning and results
5 Event communication design
6 From experience to engagement: Theory and methods
7 The digital disruption
8 Evaluating the impacts of event communication
Conclusions
UR  - https://ebookcentral.proquest.com/lib/citph-ebooks/detail.action?docID=31040477&query=9781915097552
ER  -