Mazza, Barbara <br/><br/>
Event communication :  theory and methods for event management and tourism / 
Barbara Mazza 
 - 1 electronic resource. 
<br/><br/> Intro<br/>Event Communication<br/>Cover<br/>Contents<br/>Introduction to the Events Management Theory and Methods Series<br/>Preface<br/>1 Integrated communication for events<br/>2 Mixed event strategies and multilevel communication<br/>3 Event participants<br/>4 Communication: Planning and results<br/>5 Event communication design<br/>6 From experience to engagement: Theory and methods<br/>7 The digital disruption<br/>8 Evaluating the impacts of event communication<br/>Conclusions 
<br/><br/><label>ISBN: </label>9781915097552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Special events--Management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>384.04