TY  - BOOK
AU  - Hingston,Peter
TI  - Effective marketing
SN  - 0789471973
AV  - HF5415 .H5259 2001
U1  - 658.83 21
PY  - 2001///
CY  - London, New York
PB  - DK
KW  - Marketing
N1  - Includes bibliographical references (p. 186-187) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0721/00065660-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0721/00065660-d.html
ER  -