Hingston, Peter. <br/><br/>
Effective marketing / 
Peter Hingston. 
 - 1st American ed. 
 - 192 pages :  color illustrations ;  22 cm. 
 - Small business guides .
<br/><br/>Includes bibliographical references (p. 186-187) and index. 
<br/><br/><label>ISBN: </label>0789471973 9780789471970 
<br/><br/><label>LCCN: </label>00065660  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H5259 2001 
<br/><br/><label>Dewey Class. No.: </label>658.83