TY - BOOK AU - Farese,Lois Schneider AU - Kimbrell,Grady AU - Woloszyk,Carl A. TI - Marketing essentials SN - 0028200004 U1 - 658.8 PY - 1991/// CY - New York PB - Glencoe KW - Marketing N1 - Includes glossary and index; Primary ER -