Farese, Lois Schneider <br/><br/>
Marketing essentials / 
Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk 
 - xxviii, 548 pages :  color illustrations ;  26 cm 
<br/><br/> Includes glossary and index 
<br/><br/> Primary 
<br/><br/><label>ISBN: </label>0028200004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8