Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong with Marc Oliver Opresnik 
 - Eighteenth edition 
 - 728 pages :  illustrations ;  28 cm 
<br/><br/> Includes glossary and index 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789813133365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philippines--Textbooks<br/>Marketing--Study and teaching<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8