TY  - BOOK
AU  - Fernandes,Albert
TI  - Sales and marketing
SN  - 9788196284756
U1  - 658.8 23
PY  - 2023///
CY  - New Delhi : 
PB  - Discovery Publishing House, 
KW  - Marketing
KW  - Internet marketing
N1  - Includes bibliographical references and index
N2  - This book is a collection of new and advanced research done by experienced marketing scholars on various topics related to digital and
social media marketing. It explores the practices and research related to these areas and discusses their impact on emerging markets. The book is updated with the latest sales management research and trends, covering
topics like digital transformation, sales communication, and social media
marketing.
ER  -