Sales and marketing / editor, Albert Fernandez - iii, 239 pages : illustrations, 25 cm

Includes bibliographical references and index.

This book is a collection of new and advanced research done by experienced marketing scholars on various topics related to digital and
social media marketing. It explores the practices and research related to these areas and discusses their impact on emerging markets. The book is updated with the latest sales management research and trends, covering
topics like digital transformation, sales communication, and social media
marketing.

9788196284756


Marketing.
Internet marketing

658.8